Category Archives: Strategy

How To Use Vine For Your Events

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If you’re using Twitter for your events (and if you’re not, here’s why you should), this is something you need to familiarize yourself with, and quick.

Vine app

Launched only two weeks ago and acquired by Twitter, Vine is a new video sharing app that allows you to capture six-second long videos that continuously replay. This innovative new platform encourages creativity with the simplest of designs with only a single button.

The vine community is growing, and if you want to stay on top of your social media game, I strongly suggest that you utilize this new tool not only for your own personal use, but for your events, too.

The Sticky Factor:

  • Impressive UX. Unlike other video creation apps out there, a caveman and his grandmother can create a six-second long video almost instantly. Because it is integrated with Twitter, you can share it within seconds.
  • The simple design. There is only one button, an abstracted video recorder icon that allows you to start recording.
  • Richer than photos but short enough to deter distractions. If YouTube and Twitter had a baby, it’s name would be Vine. It limits length like Twitter, but can cut the small stuff and possess the virality of a YouTube video.
  • The power of visual story-telling. With other apps that are coming out such as Epipheo and Wick, there is no question that more companies are realizing the value that visual story-telling provides. It has the ability to touch people emotionally, mentality and aesthetically.

Now – how can you use Vine for your events?

  • Create snippets to bring your event to life on your Twitter. With Vine, you can showcase parts of your event that you really want to show-off.
  • Encourage your attendees to use Vine to share their experiences. Here’s a Vine from famous DJ  Steve Aoki tweeted during the Grammy’s. Makes you feel like you’re really there, doesn’t it?
  • Create a highlight reel to present to your potential sponsors. It’s only 6-seconds, so use it wisely!
  • Create teasers to build up anticipation as your events nears and share on your social media.
  • Use them to engage with fans using them with contests… get creative!
With the minimal amount of time and effort it takes to create a Vine, the possibilities are endless.
What are some ways you see Vine being used in the event space?

 

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The College Bowls

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As many of you already know, sponsoring events is a great form of marketing. Much visibility is gained for the company’s brand, in a way that is more than just plastering their logo everywhere. Companies are leveraging their sponsorship efforts by enhancing the overall experience at events for the attendees – thus, creating a more memorable and positive experience with the brand.

This football season, large, well-known companies are jumping to the occasion of sponsoring college football’s bowl games. There are a total of 34 bowl games and all have some sort of sponsorship like the very popular Tostitos Fiesta Bowl. Companies are gaining huge exposure – can it get any bigger than your company logo in the middle of a football field?

What are even more impressive are how companies are making the games even more engaging for the fans. HD television maker VIZIO sponsored this year’s Rose Bowl and really got their fans involved with a “Fandemonium Sweepstakes.”  Numerous prizes were given out, like the VIZIO Co-Star that fills your TV with apps, full-screen web browsing, and allows you to stream entertainment. Of course, there was a grand prize which was a VIZIO Home Theater Prize Pack that consisted of an All-in-One PC, 70” HDTV, and a 5.1 Surround Sound Home Theater – a MSRP of $3,488.98!

The BCS National Championship game sponsored by Discover gave card members exclusive offers like premium tickets. They also gave passes to game day “Fan Zones” that featured interactive games, local talent, and promotional giveaways. And you know there are always tailgate parties at sporting events. Just for being a card holder, Discover card members had access to the pre-game Discover Tailgate party filled with food, beverages, entertainment, and appearances by ESPN talent – food, fun, and celebrities!

Watching the game is entertaining in itself, but having these tid-bits of extra’s does certainly add on to the fun factor. Prizes and giveaways are cool, but I really like the social gatherings because of the extra interaction.

What are some creative ways your brand interacts with your audience?

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Boxing Day 2012

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Yesterday, December 26, was the official Boxing Day. Many updates and tweets greeting Manny Pacquiao on this day, in light of his most recent fight with Juan Manual Marquez where he shocked everyone by being knocked-out cold during the 6th round.

Arguably the best and most entertaining fighter, Manny Pacquiao fights were always extremely hyped up to the day of the event. You can only imagine all of the sponsorship and advertising that was invested in his fights.

There were six official sponsors for the Pacquiao-Marquez 4 fight: Tecate, Wonderful Pistachios, Banshee (Cinemax show), Django (movie), Smart (Filipino wireless provider), and Telcel (Mexican wireless provider. As the primary sponsor of the fight, Tecate offered a promo for qualifiers a chance to receive to up to a $50 rebate when purchasing the HBO PPV event.

After the surprising knock-out, one would wonder how his big sponsors were affected. In terms of sponsorship, I was expecting something similar to what happened in May to happen again this time around where one of Pacquiao’s corporate sponsors, Nike, dropped their sponsorship with him because of his stance on gay marriage. Fortunately for Pacquiao, there were no reports of any large sponsorships being affected. In fact, the now iconic knocked-out-Pacquiao pose became a viral meme associated with humor and playfulness rather than bad-mouthing.

Here is a photo of the famous Pacquiao pose:

 

Did you watch the fight? If so, how have your views on Pacquiao been affected after the fight?

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Football, Beer, and Sponsors.

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Football season is in full swing with half of the season already passed. We are getting more football than ever before – Monday night football, Thursday night football, and all of Sunday – which also means more beer.  Realizing the undeniable dynamic between beer and sports, the Budweiser Company jumped quickly at this match made in heaven by sponsoring the N.F.L.; making Bud Light the official beer sponsor of the league.

At each football game you watch, whether you’re in the stadium, at home or a bar – it’s guaranteed you will be seeing the league’s sponsored beer. A good handful of us will be cheering on our home teams with a nice cold Bud Light; but as great Bud Light is, many will also have a different choice of beer.

Here’s a list of beers I’ve come up with that from my experience, have found to be large crowd favorites and I would love to see as sponsors for the N.F.L. Also, if you haven’t tried any of these, would be a great selection of beers to bring out during the Monday night games get togethers.

 

Corona Extra

Corona is no stranger to sponsoring big events with a huge following like the Corona Extra Pro Surf Circuit APSPR (Association Professional Surfing Puerto Rico). This pro surfing event has been sponsored by Corona for the past ten years and counting. Take a different direction from the N.F.L. beer and go with Corona – more flavorful than Bud Light, but still light tasting and very refreshing. Add lime for a twist.

 

Miller Lite

Another beer giant that can be a likely contender for the title of NFL’s official beer is Miller Lite. They are on the same level as Budwieser and Coors and have been competing with each other ever since the 1800s. In 2007, Miller and Coors have joined together after a century of rivalry to better compete against the more renowned Budweiser.


Shock Top Lemon Shandy

Shock Top is actually another division of Budweiser and is currently promoting our preparedness for the end of the world based on The Mayans belief that December 21, 2012 is the day where it is all over. Some are bracing themselves and saying their goodbye’s, but Shock Top says we live it all up till the very last minute; interesting way of promoting their beverage. Shock Top has a variety of beers and a great one is Shock Top Lemon Shandy. A spring and summer seasonal beer that’s a great take to the classic shandy that will be great during the post season and super bowl – that is if the world hasn’t ended.


Guinness Draught

The beer that sponsors practically all official and unofficial St. Patrick’s day events with their famous “green beer.” Not only is Guinness Draught a long time player in the beer industry, but their beer has health benefits! Researchers found that antioxidants similar to those found in certain fruits and vegetables slow down the deposit of harmful cholesterol on the artery wall. And only 126 calories which is actually pretty low. Heck yes.

 

 

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Sponsorship Negotiation Tricks: How to Maximize your 2013 Sponsor Dollars Webinar

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There’s a lot of science that goes into securing a well-designed sponsorship. Much is at stake here- your brand, your time, your investment. We’re hosting a webinar on Thursday, December 6 11am PCT, 2pm EST where our SponsorHub co-founder and CTO Andrew Reid, will explain how to minimize risk, and make the most out of your sponsorship dollars in 2013.

Previously, Andrew was VP, Products at Kaleidoscope, a division of Interpublic Group (IPG), where he spearheaded the creation of IPG’s SponsorScience product, a platform for evaluating and managing major sponsorships for Fortune 500 companies.

You will learn:
- Sponsorship negotiation tricks and best practices
- How to effectively manage your sponsorships
- How to track and measure your sponsorship dollars to ensure high ROI

Don’t miss out, click here to register.

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