Before you get started reading this blog, take a quick inventory of how many phones and tablets you have access to, both in your work and personal lives. Now think about how many different apps you have on your combined assets. Considering I’m a pretty average consumer and I can’t even count the amount I have, I think it suffices to say that the opportunities are endless when it comes to mobile applications.

I’m not an expert in much, but as a young urban-dwelling woman, I can tell you two things I’m confident I know very well: events and (hold your surprise) shopping. I’ve done my fair share of trolling around the Forever 21’s, Urban Outfitters, and Bloomingdale’s of this city, and it’s only through experience that I know where to find what I want and when. But even my expert intuition can steer me wrong, and bad shopping days (though few and far between) exist, even in this fashionista’s life. So here’s the thing that a lot of people don’t realize; choosing which event to sponsor, is actually almost exactly like shopping.