This past weekend, some of our team stopped by one of our producer’s events. It was called the Brooklyn Fashion Weekend in Industry City in Sunset Park, Brooklyn. It was an event where up and coming designers showcased their talent through idiosyncratic, eco-friendly designs and bold looks. There was even a runway show for fashionista pups!
The runway was fierce with confident swagger. The models, strutting their stuff to the beat of Rihanna’s song, “Cockiness” as camera lights flashed.
It was an atmosphere that was chic, fashion-forward and true to Brooklyn it’s flavor and communities.
Each sponsor was well personified through a logo featured on the step and repeat at the entrance, a special thank you mention before the runway show each day of the four-day event, and logo feature on the runway visible to the cameras and press.
Credit: Samira Bouaou/The Epoch Times
Check out other photos by Photographer Samira Bouaou of The Epoch Times of the event here.
Football season is in full swing with half of the season already passed. We are getting more football than ever before – Monday night football, Thursday night football, and all of Sunday – which also means more beer. Realizing the undeniable dynamic between beer and sports, the Budweiser Company jumped quickly at this match made in heaven by sponsoring the N.F.L.; making Bud Light the official beer sponsor of the league.
At each football game you watch, whether you’re in the stadium, at home or a bar – it’s guaranteed you will be seeing the league’s sponsored beer. A good handful of us will be cheering on our home teams with a nice cold Bud Light; but as great Bud Light is, many will also have a different choice of beer.
Here’s a list of beers I’ve come up with that from my experience, have found to be large crowd favorites and I would love to see as sponsors for the N.F.L. Also, if you haven’t tried any of these, would be a great selection of beers to bring out during the Monday night games get togethers.
Corona Extra
Corona is no stranger to sponsoring big events with a huge following like the Corona Extra Pro Surf Circuit APSPR (Association Professional Surfing Puerto Rico). This pro surfing event has been sponsored by Corona for the past ten years and counting. Take a different direction from the N.F.L. beer and go with Corona – more flavorful than Bud Light, but still light tasting and very refreshing. Add lime for a twist.
Miller Lite
Another beer giant that can be a likely contender for the title of NFL’s official beer is Miller Lite. They are on the same level as Budwieser and Coors and have been competing with each other ever since the 1800s. In 2007, Miller and Coors have joined together after a century of rivalry to better compete against the more renowned Budweiser.
Shock Top Lemon Shandy
Shock Top is actually another division of Budweiser and is currently promoting our preparedness for the end of the world based on The Mayans belief that December 21, 2012 is the day where it is all over. Some are bracing themselves and saying their goodbye’s, but Shock Top says we live it all up till the very last minute; interesting way of promoting their beverage. Shock Top has a variety of beers and a great one is Shock Top Lemon Shandy. A spring and summer seasonal beer that’s a great take to the classic shandy that will be great during the post season and super bowl – that is if the world hasn’t ended.
Guinness Draught
The beer that sponsors practically all official and unofficial St. Patrick’s day events with their famous “green beer.” Not only is Guinness Draught a long time player in the beer industry, but their beer has health benefits! Researchers found that antioxidants similar to those found in certain fruits and vegetables slow down the deposit of harmful cholesterol on the artery wall. And only 126 calories which is actually pretty low. Heck yes.
There’s a lot of science that goes into securing a well-designed sponsorship. Much is at stake here- your brand, your time, your investment. We’re hosting a webinar on Thursday, December 6 11am PCT, 2pm EST where our SponsorHub co-founder and CTO Andrew Reid, will explain how to minimize risk, and make the most out of your sponsorship dollars in 2013.
Previously, Andrew was VP, Products at Kaleidoscope, a division of Interpublic Group (IPG), where he spearheaded the creation of IPG’s SponsorScience product, a platform for evaluating and managing major sponsorships for Fortune 500 companies.
You will learn:
- Sponsorship negotiation tricks and best practices
- How to effectively manage your sponsorships
- How to track and measure your sponsorship dollars to ensure high ROI
Remember Pinterest? You know, that one website you were able to create virtual pin boards? Alright – I’m exaggerating, it’s not that far forgotten, though it has lost lots of it’s buzz compared to when it first came out.
I remember when I first got my invite, I was ecstatic. It was pure eye-candy and I was hooked. I had a pin board for everything: a pin board for recipes I wanted to try, a pin board for outfits I wanted to put together, and of course you can’t forget about the pin board for the irresistibly adorable puppies.
Though the number of general users have reportedly gone down, there are still many reasons to use Pinterest. For me personally, I really find value in how Pinterest manages the curation of the content – the way it is organized, the ease of building communities through following, the ease of sharing content, to the quality of the content, which is usually pretty decent stuff.
It’s useful as a really unique bookmarking tool that takes advantage of people being lazy – yes, lazy. What I mean by this is that people are more likely to skim wordy content, and would rather look at something that wouldn’t take too much effort reading. Pinterest’s organized layout and aesthetically appealing nature is definitely one of it’s strongest features, and we can see this by the numerous others that have tried to emulate this design.
Now, what can you, as a person in the event-industry use Pinterest for? Well if you’re not already on it, I suggest you make one. In addition to the fact that it’s pretty fun to use and it’s free, it’s also a handy tool when it comes to sharing and organizing ideas. It’s also a great inspiration source. I find that much of the content that I find on Pinterest would have been much harder to find since many are from private, but really good blogs that I would not have found otherwise.
They have also done some re-vamping of their website and are starting a new business Pinterest page, which apparently isn’t too different from the generic consumer version aside from some the terms of service and other minor details. This was just recently announced, but we’ll see how it makes a difference if it even does make a difference for businesses using the platform.
Do you see yourself using Pinterest for professional use, personal use, or both?
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