For those of you in the sports arena (or with clients in sports), SponsorHub’s World Cup “Digital War Room” is now up and running, monitoring billions of fan reactions (and, notably, quantifying them).
We’re tracking all of the World Cup teams and the Top 50 most influential athletes, bringing this unique ’sponsorship science’ to you. Digital impressions mean absolutely nothing unless you can measure and observe the reactions of the fans – who is reacting and why? How do they feel about the Cup? A team? An athlete? Your brand? Other sponsors? Our automated dashboard is cutting through the noise to show which impressions matter most, and why. If you would like to gain access to the dashboard, please let me know.
Also, our Win8 App landed as a “Staff Pick” today and the editors at Microsoft described the app perfectly:
“The new SponsorHub app for Windows provides a next-gen way to discover and rank your favorite athletes in professional sports. Using Xscore – Sponsorhub’s proprietary algorithm – you can track the true value of an athlete by combining the perfect mix of that athlete’s performance, social following, and fan sentiment.
Personally, I like using the search feature on top athletes to quickly find their Xscore, links to news articles, quick background breakdowns, current season and career stats, and the right links to social media sites like Twitter and Facebook.
At its core though, SponsorHub is a data company that allows brands and agencies to efficiently quantify the impacts of their sponsorships. By leveraging its proprietary big data platform and metrics, clients optimize their marketing spend on sponsorship rights and activation tactics to deliver best-in-class sponsorship portfolio value.”
It’s spring, and that means the baseball season is off to a roaring start! But which player is on first when it comes to delivering exposure for sponsors? Sponsorhub’s proprietary XScore algorithm combines the perfect mix of athlete’s performance, social following and fan sentiment to help the advertiser judge the likely impact on their brand from sponsoring that athlete. Let’s play ball!
He shoots! He scores! NBA Finals are almost upon us. But when it comes to brand advertising – which athletes can score the most for their sponsors? Sponsorhub’s proprietary XScore algorithm combines the perfect mix of athlete’s performance, social following and fan sentiment to help the advertiser judge the likely impact on their brand from sponsoring that athlete. Game on!
The Big Game drew a TV audience of over 100 million, and commanded $4 million for a 30-second ad spot.
At SponsorHub, of course we’re interested in the game! But we’re also very interested in the value of brand investment – and there’s a lot of brand investment in the Superbowl!
So we were watching – not only the action on the field, but we watched the buzz generated by the big names, before and during Sunday night’s Clash of the Champions.
We watched – and quantified – the chatter on social channels: Twitter, blogs, forums, etc. And we came up with our own ideas of the “winners”. And there were even some surprises!
This infographic highlights some of the analysis we did. For deeper insights or your own customized view of the impact of your investments in athletes, celebrities, teams — or even campaigns — click on ‘Schedule a Demo’ to learn more!
We live for this stuff!
Ever think about sponsoring a superhero? How about a villain?
We thought last week’s Mashable article on brands sponsoring superheroes was pretty neat. We’ve decided to put together the top sponsorable superheroes using our SponsorHub Score™.
Which superhero (or villain) would your brand sponsor?
Leave us your thoughts in the comment section below!