The MTV Movie Awards is a little different from our usual fancy Oscars and Academy Awards, with a little more hip in both the audience and construction of the show. First aired in 1992 the show has always started off with a spoof version of different popular movies that was released that same year and some artist will perform music hits at the same time. Considering that this is a movie award show, music performance was implemented as well (They pretty much took the standardized version of a movie awards and added a twist to it).
This year, the award took place at the Sony Picture Studio, with actress Rebel Wilson who starred in last year’s Comedy Musical “Perfect Pitch” hosting the event.
Notable Sponsors during the Award show was Chevrolet, Dr.Pepper, Revlon, Taco Bell, & Unilever.
Chevrolet & MTV team up to bring “Film your way to the MTV Awards 2013
MTV and Chevrolet invited aspiring filmmakers from all over the country to submit their concepts for an innovative short film featuring the Chevy Sonic. The winning submission, “Never Let You Go,” came from an 18-year-old Joaquin Palma, an aspiring film director from Bronx, New York.
Dr.Pepper featured Pitbull in its new “One of a Kind” Campaign commercials that aired during the Awards.
Pitbull grew up in a family of immigrants and followed his dream relentlessly until he finally became one of the biggest recording artists in the country. That makes him one of a kind.
Taco Bell unveiled it’s “First Kiss” Commercial During the Awards.
“Doritos Locos Tacos is said to make you do things, you have never done before” With the release of their new Cool Ranch taco, Taco Bell walks the line between naive and vulgar in its latest commercial, featuring a teenage boy going in for his first kiss in his parents’ minivan.
There was also the Axe (Unilever) ad featuring “Teen Wolf” star Tyler Posey getting passed up for an astronaut; Revlon also ran a #CASTASPELL campaign on Twitter so that one lucky fan can win two tickets to the MTV Movie Awards. Which was your favorite sponsorship activation during the show?