How To Use Vine For Your Event Sponsorships

If you’re using Twitter for your events (and if you’re not, here’s why you should), this is something you need to familiarize yourself with, and quick.

Vine app

Launched in January 2013 and quickly acquired by Twitter, Vine is a new video sharing app that allows you to capture six-second long videos that continuously replay. This innovative new platform encourages creativity with the simplest of designs with only a single button.

The vine community is growing, and if you want to stay on top of your social media game, I strongly suggest that you utilize this new tool not only for your own personal use, but for your events, too.

The Sticky Factor:

  • Impressive UX. Unlike other video creation apps out there, a caveman and his grandmother can create a six-second long video almost instantly. Because it is integrated with Twitter, you can share it within seconds.
  • The simple design. There is only one button, an abstracted video recorder icon that allows you to start recording.
  • Richer than photos but short enough to deter distractions. If YouTube and Twitter had a baby, it’s name would be Vine. It limits length like Twitter, but can cut the small stuff and possess the virality of a YouTube video.
  • The power of visual story-telling. With other apps that are coming out such as Epipheo and Wick, there is no question that more companies are realizing the value that visual story-telling provides. It has the ability to touch people emotionally, mentality and aesthetically.

Now – how can you use Vine for your events?

  • Create snippets to bring your event to life on your Twitter. With Vine, you can showcase parts of your event that you really want to show-off.
  • Encourage your attendees to use Vine to share their experiences. Here’s a Vine from famous DJ  Steve Aoki tweeted during the Grammy’s. Makes you feel like you’re really there, doesn’t it?
  • Create a highlight reel to present to your potential sponsors. It’s only 6-seconds, so use it wisely!
  • Create teasers to build up anticipation as your events nears and share on your social media.
  • Use them to engage with fans using them with contests… get creative!
With the minimal amount of time and effort it takes to create a Vine, the possibilities are endless.
What are some ways you see Vine being used in the event space?


Sponsorship Negotiation Tricks: How to Maximize your 2013 Sponsor Dollars Webinar

There’s a lot of science that goes into securing a well-designed sponsorship. Much is at stake here- your brand, your time, your investment. We’re hosting a webinar on Thursday, December 6 11am PCT, 2pm EST where our SponsorHub co-founder and CTO Andrew Reid, will explain how to minimize risk, and make the most out of your sponsorship dollars in 2013.

Previously, Andrew was VP, Products at Kaleidoscope, a division of Interpublic Group (IPG), where he spearheaded the creation of IPG’s SponsorScience product, a platform for evaluating and managing major sponsorships for Fortune 500 companies.

You will learn:
- Sponsorship negotiation tricks and best practices
- How to effectively manage your sponsorships
- How to track and measure your sponsorship dollars to ensure high ROI

Don’t miss out, click here to register.

Securing A Sponsorship Deal:
Then & Now

Securing a sponsorship deal can be a painful and arduous task, but as with many other forms of advertising in this digital age, it has very much evolved with the rise of technology. As Andrew Reid had mentioned during his webinar on B2B & B2C sponsorships, securing a sponsorship deal is no longer made over a couple drinks and some cigars; sponsors are being more careful with how they allocate their sponsorship money. Here are some differences in how sponsorship deals were made in the past, to how they’re being made now.

1. Lengthy search for sponsors. Back then, the search for sponsors was a lengthy process. Cold-calling was a primary way to find out if companies were offering sponsorships and sponsors were limited to the events that were more prominent and distinguished, passing up on potential opportunities in smaller more targeted events. Now, there are online marketplaces were sponsors can break down the events that best suit their brand based on the event’s prospected audience attendance, reach, and influence.

2. Lengthy search for decision makers. Back then, there were many people involved in securing a sponsorship deal. It had to go through numerous gatekeepers until it finally reached the main decision maker. Now, we have online platforms that allow decision makers to see the event options listed on a screen in a much cleaner, organized manner complete with key details of the event that they are potentially going to be spending their money on. It cuts the costs down as the middle men are taken away from the equation, allowing the decision maker to make complete, full informed decisions and be provided that peace of mind.

3. Little to no measurement. Before, having a sponsorship deal was a risk. There was no consistent way to measure the entire effect of their sponsorship efforts and it was left ambiguous. That is because the technology that we have now didn’t exist. Now we have robust analytical tools to help ensure us of the maximum ROI. By showing your sponsors that you have these tools available to them, you can significantly raise the likelihood of reaching a deal.

4. Not interactive, nor engaging. Sponsors are now looking for more sophisticated ways of getting the most out of their sponsorships. They are no longer looking for a simple logo displayed at the event; they are looking for customer loyalty, brand advocates, and sales. So by showing how your event can do this for their brand, the better. The way to do this is through giving your event an interactive factor. That includes using social media and engaging with the community. This leaves an impression far more memorable than a sign they happen to pass by, something your prospect sponsor will definitely appreciate.

How has technology changed the way you secure sponsorships?