Author Archives: Dianne Manansala

Brooklyn’s Weekend in Fashion

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This past weekend, some of our team stopped by one of our producer’s events. It was called the Brooklyn Fashion Weekend in Industry City in Sunset Park, Brooklyn. It was an event where up and coming designers showcased their talent through idiosyncratic, eco-friendly designs and bold looks. There was even a runway show for fashionista pups!

The runway was fierce with confident swagger. The models, strutting their stuff to the beat of Rihanna’s song, “Cockiness” as camera lights flashed.

It was an atmosphere that was chic, fashion-forward and true to Brooklyn it’s flavor and communities.

Each sponsor was well personified through a logo featured on the step and repeat at the entrance, a special thank you mention before the runway show each day of the four-day event, and logo feature on the runway visible to the cameras and press.

Credit: Samira Bouaou/The Epoch Times

Check out other photos by Photographer Samira Bouaou of The Epoch Times of the event here.

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How To Use Vine For Your Events

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If you’re using Twitter for your events (and if you’re not, here’s why you should), this is something you need to familiarize yourself with, and quick.

Vine app

Launched only two weeks ago and acquired by Twitter, Vine is a new video sharing app that allows you to capture six-second long videos that continuously replay. This innovative new platform encourages creativity with the simplest of designs with only a single button.

The vine community is growing, and if you want to stay on top of your social media game, I strongly suggest that you utilize this new tool not only for your own personal use, but for your events, too.

The Sticky Factor:

  • Impressive UX. Unlike other video creation apps out there, a caveman and his grandmother can create a six-second long video almost instantly. Because it is integrated with Twitter, you can share it within seconds.
  • The simple design. There is only one button, an abstracted video recorder icon that allows you to start recording.
  • Richer than photos but short enough to deter distractions. If YouTube and Twitter had a baby, it’s name would be Vine. It limits length like Twitter, but can cut the small stuff and possess the virality of a YouTube video.
  • The power of visual story-telling. With other apps that are coming out such as Epipheo and Wick, there is no question that more companies are realizing the value that visual story-telling provides. It has the ability to touch people emotionally, mentality and aesthetically.

Now – how can you use Vine for your events?

  • Create snippets to bring your event to life on your Twitter. With Vine, you can showcase parts of your event that you really want to show-off.
  • Encourage your attendees to use Vine to share their experiences. Here’s a Vine from famous DJ  Steve Aoki tweeted during the Grammy’s. Makes you feel like you’re really there, doesn’t it?
  • Create a highlight reel to present to your potential sponsors. It’s only 6-seconds, so use it wisely!
  • Create teasers to build up anticipation as your events nears and share on your social media.
  • Use them to engage with fans using them with contests… get creative!
With the minimal amount of time and effort it takes to create a Vine, the possibilities are endless.
What are some ways you see Vine being used in the event space?

 

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Instagram’s Suicide Note

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I signed onto my email this morning only to be immediately greeted by a google chat message from a friend with the news. I didn’t want to believe it! So I did some more research only to be saddened by the reality.

Instagram is updating their privacy policy giving it the right to sell its users’ photos to advertisers without notification. The only way to opt out is to delete your account by January 16, otherwise it is basically theirs to monetize off of.

I am in love with Instagram, scratch that – I’m obsessed with it. It’s actually pretty sad. It’s the first thing I do when I grab my phone.  According to the reactions on social media, I wasn’t the only one upset by the news. It’s been trending on Twitter all day and has even been described by some people as “Instagram’s suicide note,” which I can’t say I disagree with. As much as it devastates me, I also can’t say that I’m too surprised either.

The app is extremely popular, sure, but as far as monetization, they needed to get creative. How would Facebook, who bought Instagram for $1 billion dollars in April, eventually make money off of this acquisition? Advertisements, that’s how. It makes sense from a business perspective, but it’s user-base will undoubtedly suffer. It reminds me of when Pinterest received controversy over changes in their privacy policy back in March. People were infuriated.

Update: Instagram just released a statement “clarifying” their change in their privacy policy, stating that it was “confusing language”.

Not sure how I feel about that yet. It seemed pretty straight-forward to me. I guess we’ll just have to see once the final changes have been made.

What are your thoughts on the privacy policy?

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