If you’re using Twitter for your events (and if you’re not, here’s why you should), this is something you need to familiarize yourself with, and quick.
Launched in January 2013 and quickly acquired by Twitter, Vine is a new video sharing app that allows you to capture six-second long videos that continuously replay. This innovative new platform encourages creativity with the simplest of designs with only a single button.
The vine community is growing, and if you want to stay on top of your social media game, I strongly suggest that you utilize this new tool not only for your own personal use, but for your events, too.
The Sticky Factor:
- Impressive UX. Unlike other video creation apps out there, a caveman and his grandmother can create a six-second long video almost instantly. Because it is integrated with Twitter, you can share it within seconds.
- The simple design. There is only one button, an abstracted video recorder icon that allows you to start recording.
- Richer than photos but short enough to deter distractions. If YouTube and Twitter had a baby, it’s name would be Vine. It limits length like Twitter, but can cut the small stuff and possess the virality of a YouTube video.
- The power of visual story-telling. With other apps that are coming out such as Epipheo and Wick, there is no question that more companies are realizing the value that visual story-telling provides. It has the ability to touch people emotionally, mentality and aesthetically.
Now – how can you use Vine for your events?
- Create snippets to bring your event to life on your Twitter. With Vine, you can showcase parts of your event that you really want to show-off.
- Encourage your attendees to use Vine to share their experiences. Here’s a Vine from famous DJ Steve Aoki tweeted during the Grammy’s. Makes you feel like you’re really there, doesn’t it?
- Create a highlight reel to present to your potential sponsors. It’s only 6-seconds, so use it wisely!
- Create teasers to build up anticipation as your events nears and share on your social media.
- Use them to engage with fans using them with contests… get creative!